Performance Marketing Funnels for Luxury Hospitality: More Direct Bookings, Less Guesswork
February 02, 2026 by Sameer
Luxury hotels need a steady stream of guests, but running retrofitted campaigns wastes budget. Performance marketing in hospitality requires funnel design that feels personalized yet scalable. At Aarq Media, we orchestrate landing pages, ads, and automation so every campaign is measurable.
Headline: Funnel stages tuned to guest intent
Top-of-funnel campaigns focus on aspiration—travel stories, retreats, or curated experiences. Middle-of-funnel messaging showcases social proof, long-form testimonials, and exclusive offers. Bottom-funnel triggers include curated itineraries and last-minute add-ons that nudge guests to book.
Sub-headline: Tactical personalization
We segment audiences by past behaviors, travel profiles, and device data. Automated emails send room upgrades to guests who previously booked suites, while bundled wellness retreats target wellness seekers who watched the spa video.
Sub-headline: Attribution and bid discipline
Every click passes through UTMs and landing page variants. We monitor revenue per campaign, adjusting bids and creative frequency to keep ROI above the margin threshold. Our dashboards make it clear which experiences are profitable and which need rework.
This is how Aarq Media delivers both the romance of hospitality and the rigor of performance marketing.