Real Estate
Azure Heights Residences
The Challenge
To generate buzz and secure a high rate of pre-launch leases for a new luxury residential tower in a competitive market. The target audience was high-income professionals and empty-nesters.
Our Solution
We developed a multi-channel digital strategy that included a high-end "coming soon" website, targeted social media advertising on LinkedIn and Instagram, and an exclusive email campaign for registered interest. We also produced a cinematic virtual tour and lifestyle photoshoot.
Results
The campaign exceeded all initial KPIs, establishing Azure Heights as a premier residential choice before its doors even opened.
- Pre-launch Occupancy+95%
- Lead Generation Increase+300%
- Cost Per Acquisition-40%