Real Estate
Rishika County
The Challenge
A mid-sized developer in Sonipat, Rishika County was perceived as a "small local builder" by first-time homebuyers from Gurgaon and Delhi. They faced a 24-month sales velocity, 85% broker dependency, and a high cost per lead of ₹8,400 from offline events.
Our Solution
We repositioned the brand as "Where Delhi NCR Professionals Come Home," using professional drone footage and resident testimonials. A content strategy focused on cost comparisons and first-time homebuyer education. Hyper-targeted ads, a WhatsApp chatbot, and YouTuber collaborations drove direct, qualified leads.
Results
Achieved a 1,180% marketing ROI, proving regional builders can compete with national brands through authentic storytelling and trust-building.
- Site Visits+575%
- Monthly Revenue+550%
- Cost Per Lead-92%
- Direct Inquiries+68%